The “Sale” = “Saving Money” Fallacy (i.e. Amazon Prime Day)

Another year, another Amazon Prime Day behind us. I watched with amusement as a number of news, life-hacking, and even personal finance websites I follow couldn’t withhold their excitement over the “red-hot” deals that Amazon was dishing out with their annual sale for Amazon Prime members. Often times, their description of Amazon’s offers were represented as “Save (insert percentage or dollar amount) on (insert item).” It’s easy to make the leap from “XYZ item is on sale” to “I’m saving XYZ if I buy this item today”. In...

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