The Consumption & Happiness Paradox (& Where to Focus Instead)

Just about every incremental purchase we make (of both goods and services), has the goal of boosting our happiness – whether we realize it or not. The milkshake on the way to work to keep you company? Happiness. The stylish new wardrobe to show off at work? Happiness. The craft beer(s) with your buddies? Happiness. The fancy overpriced haircut that we think makes us look a few years younger? Happiness. The nostalgia from the concert tickets to see one of your favorite artists from your teenage years? Happiness. The brand new SUV that you “just feel like” was made for The...

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