Before you purchase an item, any item, you are acutely aware of the purchase price attached to it. We consciously see that amount, analyze whether the item is worth that cost, and make a decision on whether we should purchase the item based on our perceived value of it. Some of us may even take the extra step of doing some research prior to the purchase to help determine whether or not we’re getting a “good deal”, or at least a better deal than competitive product alternatives may currently offer. And that’s it. After the purchase, we leave the retail
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