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How Companies Exploit Customer Loyalty & Inertia (& How to Stop Them)

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One of the most dispiriting feelings as a consumer in a capitalistic economy inevitably hits when a company raises its price on you. You’ve stuck with a company despite their product flaws, despite their poor service, despite alternatives being readily available – and what’s the reward you get for your loyalty? A big, fat, disloyal, insulting price increase. To add insult to injury, often times the very same company that just raised its prices on you is offering unfaithful vagrant new customers super sexy prices and offers that you haven’t seen in years, if ever. Even...

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