My initial perception of Instacart was that it was a “convenience premium” service. What exactly does that mean? Well, in the case of Instacart, you pay a premium for grocery items in exchange for the convenience of not having to drag yourself to, from, and throughout a grocery store – which takes time, effort, and willpower. If you haven’t noticed by now, I’m not exactly a fan of paying premiums for convenience. However, what I’ve experienced with Instacart thus far is that while the convenience certainly is a big benefit, the cost premium for ordering on Instacart can often be
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